Alright folks, this post will be filled with me fawning and gushing all over the place like a total fanboy…so you’ve be warned.
Now that the disclaimer is out of the way, here we go.
For those of you who aren’t Apple crazy (leave a comment so I can harass you to buy a Mac!), here’s a quick indoctrination guide.
- Apple Nerds are fanatics
- Big Apple events (such as the Macworld Keynote, or an Apple Store Opening) are akin to these other life changing events, including, but not limited to: college graduation, turning 21, getting married, having kids, buying a first house, …
- The lines to get into new Apple Stores are often hours long, and the people at the front of the lines are often bestowed with lots of swag, and bragging rights among the Apple Elite.
- Apple Stores are traditionally reserved for cities where Apple feels that they can make a significant market impact, and it’s a huge deal that Albuquerque gets one. We’re pretty much officially on the map now.
If you’re still perplexed, I recommend the excellent book The Cult of Mac. It’s a great book with lots of insight as to why a computer company has such a devoted following.
Indoctrination Complete. Let’s continue with the gushing.
This past Wednesday, the Apple Store in the new ABQ Uptown Mall had it’s grand opening, and yours truly was there for all the action. The store opened at 10 AM, and I showed up bright and early at 8 AM to secure my free t-shirt (for being one of the first 1000 people) and my place in line. Please note that I did go by the night before with the necessary camping supplies, but at 9 PM there was no one there and I figured I’d be safe to go in the morning. It was pretty cold, otherwise I’m sure there would have been a bunch of overnighters.
the glowing beacon of hope
I ended up being about number 20 in line, so I hunkered down to wait. I met tons of fellow Mac nerds, got a bunch of requests to duplicate my Apple tote for other Mac nerds, drank coffee, knitted a bit, checked my e-mail, and had a generally lovely time. I wouldn’t have minded if it had been a bit warmer but I was able to power through for Apple.
the employees were just as psyched as we were!
And was it ever worth it! That was quite the experience! When they opened the doors people begin to rush in, and the employees had formed a human tunnel and were giving out t-shirts, high fives and lots of screams. It really was like being at a Beatles concert, except with nerds.
I’m pretty excited that ABQ has a Genius Bar
Definitely a very fun day, and a good excuse to take off work ;) Although, my wallet is totally doomed now with both the new Village Wools and the Apple Store here…it could be dangerous.
my bag is so hot right now!